Emotify

Emotify

Samsung has a plethora of consumer electronic products that range from smart phones, to wearables to household appliances to the internet of things. Within the smart phones domain the mobile phones that the company manufactures ranges from hi-end galaxy devices to the low end phones for emerging markets. This project was part of designing experiences for the needs of emerging markets in India under the ‘Make for India’ Initiative.

Designing an experience for Samsung devices that would come bundled with the J series with keeping the emerging young Indian Market in mind in tier 2 and 3 cities in 2018. For perspective the J and M series are mid tier smartphones.

My key contributions include:

1. Lead a team of 3 designers

2. Manage stake Holders

3. Understanding Goals and Objectives and Defining Success Metrics

4. Conducting Secondary Research

5. Problem Framing.

6. Conduct Ideation workshops with the design and development team.

7. Refine the Idea

8. Define the Information Architecture and the User Flow.

9. Approve the final visual design

10. Coordinate with Team Mobigraph for avatar design assets.

11. Define parameters for the user testing and conduct them

12. Support the development team with their requirements.

13. Cater to Samsung App store requirements from design.

Impact

The project became one of the USPs (unique selling points) for the phone.

For this project we also recieved the Samsung Citizen Award - Q3 2018 (Group Excellence Award)

That quarter the M series and J series phones sales rose up by 15 percent.

SAP S/4HANA CLOUD - Showroom and Configurator

Context

Current sales process of S/4HANA Public Cloud is cumbersome with lengthy Powerpoint presentations, and online experiences where the customers or pr can easily get lost.

The DDA exists to help customers find the right configuration to tools for their business , but it requires for the customer to correctly understand the SAP solutions for each LoB and immense effort to select the appropriate "scope items" (over 650). How can we figure out a way to change this and provide a digital solution for a much easier , less time and money consuming method to provide relevant information to buyers and in turn help scale the adoption of S4Hana Cloud and SAP cloud solutions.

The Goal was to :

1.Simplify the customer experience,
2. Maintain the focus and accelerate the learning curve of SAP capabilities.
3. Show the innovation spirit of SAP

My key contributions include :

1. Conducting Secondary Research ( of SAP porfolio : DDA Flow, Procure to Pay Process, Record to report process, Value Journey )

2. Expert interviews

3. Created the User Flows and the Information architecture

4. Defined the User Experience

5. Built User Interface design using the existing design system

6. Graphics, Illustrations

7. Usability testing

8. Stakeholder Management.

While i cannot elaborate the project in detail , i have tried to summarise the work in pictures above, more details of the project can be found here

Social Camera

I was onboarded to the Social camera team to work on the interaction design in 2017. The team was working on a novel way to engage with the Samsung native camera app.

More details on the app can be found here

My key contributions include

1. Being the solo Interaction designer for the app

2. Research

3. Ideation

4. Prototyping

5. Collaborating with the development team and the product manager

6. Usability testing

I have here added the final prototype presentation that i created for presenting to the stakeholders before the designs were handed over to the development team.

Impact

1. Feature was released in the Samsung J series in 2017.

2. The feature was covered by many indian Youtubers like the one below.

3. Impact in Increase of sales by 5 %

Patents

The list of patents are here